Frequently Asked Questions

Skala Brasil is Brazil’s #1 hair care brand with a clear mission: “Beauty is for all.” We democratize beauty through accessible pricing and high-quality formulations that meet the needs of diverse audiences, mainly hair types 3 and 4 (curly and coily hair).

What sets us apart:

• 100% Vegan: All products have been completely vegan since 2018 with 0% animal-origin ingredients
• Clean Beauty: Free from petrolatum, mineral oil, parabens, and silicones
• Affordable Luxury: Professional-grade results at prices everyone can afford
• Textured Hair Focus: Specifically formulated for curly, coily, and textured hair
• Global Presence: Available in over 70 countries worldwide

Yes! Skala has been 100% vegan since 2018. Every single product contains 0% animal-origin ingredients. We believe “respect and love for animals and the environment are part of our essence.”

Our commitment: “No one should have to pay a premium to make a difference in the world.” We never test on animals and maintain complete transparency about our formulations.

Choose your Skala line based on your hair texture and needs:

• Mais Cachos (More Curls): For wavy to curly hair (2B-3C)
• Mais Cachinhos: For tighter curls and kids’ curly hair
• Crespo Divino (Divine Curly): For type 3 curly hair
• Mais Crespos (More Coils): For coily hair (4A-4C)
• Crespinho Divino (Divine Coily): For very coily hair (4B-4C)
• Mais Lisos (Straighter): For straight or slightly wavy hair
• Babosa (Aloe Vera): Hydration and repair for all hair types
• Maracujá e Óleo de Patauá: Moisture for dry, damaged hair

Visit our Hair Type Guide for detailed recommendations or browse All Products.

All Skala products follow our Clean Beauty “Free-From” formula commitment:

• ❌ No Petrolatum (Petrolato)
• ❌ No Mineral Oil (Óleo Mineral)
• ❌ No Parabens (Parabenos)
• ❌ No Silicones (Silicones)

Benefits: Our clean formulas are gentler and less aggressive on hair, making them perfect for “pre-shampoo” (pre-poo) and “co-wash” techniques commonly used in curly hair routines.

Skala’s Fruitastic Collection is organized around three hair “schedules” – a Brazilian hair care method that rotates treatments:

• HYDRATION (🍇 Grape): For weak and dull hair – adds moisture and shine
• NOURISHMENT (🍉 Watermelon, 🍓 Strawberry, 🥥 Coconut): For dry, damaged, and curly hair – provides nutrients and definition
• REPAIR (🍌 Banana): For dry and frizzy hair – strengthens and restores elasticity

Rotating these schedules weekly helps maintain healthy, balanced hair.

Deep Conditioning Treatment:

• After shampooing, remove excess water from hair
• Apply generous amount of treatment cream (1000g jar) from mid-length to ends
• Leave on for 10-30 minutes (cover with a plastic cap for deeper penetration)
• Rinse thoroughly with cool water
• Use 1-2 times per week as part of your hair schedule routine

Pro Tip: Apply heat (bonnet dryer or warm towel) to help ingredients penetrate deeper into the hair shaft.

Yes! Skala’s Free-From formulas are perfect for the Curly Girl Method. Since all Skala products are free from sulfates, parabens, silicones, and petrolatum, they’re ideal for CGM followers.

The Mais Cachos, Mais Crespos, Crespo Divino, and Crespinho Divino lines are particularly popular among those following CGM. Our formulas are gentle enough for “co-wash” and “pre-shampoo” techniques.

Learn more on our Curly Girl Method Guide.

Skala develops innovative multifunctional products that save you time and money:

• 2-in-1 Treatment Creams: Work as both a deep treatment mask and a leave-in conditioner
• 3-in-1 Leave-ins: Function as conditioner + treatment + heat protectant
• Versatile Styling Products: Hair Jelly and Liquid Gel for multiple styling needs

Through innovation and technology, we create high-quality products with great environmental responsibility. Explore our full product range.

Absolutely! Feel free to mix and match products from different Skala lines based on your hair’s needs. Many users create custom routines combining:

• Babosa shampoo for gentle cleansing
• Mais Cachos conditioner for curl definition
• Watermelon treatment cream for deep nourishment
• Maracujá e Óleo de Patauá leave-in for moisture

Experiment with the Hair Schedule approach – rotate between Hydration (Grape), Nourishment (Watermelon/Strawberry/Coconut), and Repair (Banana) treatments weekly. Learn more about building your routine.

Skala is available worldwide through multiple channels:

• Online: Amazon, beauty retailers, and international hair care websites
• Physical Stores: Beauty supply stores, international markets, and specialty shops
• Brazil: Widely available in supermarkets, pharmacies, and beauty stores (we’re #1 in Brazil!)
• International: Available in 70+ countries worldwide

Visit our Where to Buy page for specific retailers and links.

Yes! Skala Brasil is officially Brazil’s #1 Leading Hair Care Brand according to Kantar, Worldpanel Division | Purchase Panel | T Hair Care (Shampoo + Post-Shampoo) | January to December 2023 | Volume (KG).

We’ve earned this position by offering the best value equation – professional-grade quality at affordable prices, with 100% vegan formulas specifically designed for diverse hair types, especially curly and coily textures.

Skala offers an extensive range of over 80 SKUs across multiple product lines:

• Fruitastic Collection: Grape, Watermelon, Strawberry, Coconut, Banana (shampoos, conditioners, treatment creams)
• Main Brasil Collection: Mais Cachos, Mais Crespos, Mais Lisos, Babosa, Maracujá, Crespo Divino, Crespinho Divino
• Treatment Creams: 1000g jars in 15+ varieties
• Leave-In Conditioners: Multiple formulas for different hair types
• Styling Products: Liquid Gel, Hair Jelly/Gelatina Capilar
• Skalinha Baby Line: Gentle, vegan products for children

Skala offers practical sizes for different needs:

• Shampoos & Conditioners: 325ml bottles
• Treatment Creams: 1000g (1kg) jars – incredible value!
• Leave-In Conditioners: 250g
• Styling Products: 250g (Liquid Gel), 1000g (Hair Jelly)
• Kits: Shampoo + Conditioner bundles available

The large treatment cream jars offer exceptional value and can last months with regular use. Browse all product sizes.

Each fruit line contains powerful natural ingredients:

• 🍇 Grape: Grape Seed Oil, Vitamin A, Panthenol – stunning shine and prevents breakage
• 🍉 Watermelon: Watermelon Seed Oil – revitalizes and defines curls
• 🍓 Strawberry: Strawberry Extract, Olive Oil, Amaranth Extract – increases resistance and softness
• 🥥 Coconut: Coconut Oil, Murumuru Butter, Shea Butter – deep nourishment
• 🍌 Banana: Banana Extract, Bacuri Butter, Plant Collagen, Ceramides – repairs and reduces frizz

Learn more about each ingredient on our Ingredients Guide.

Patauá Oil is a Brazilian superfood ingredient used in our Maracujá e Óleo de Patauá line. It’s derived from the patauá palm tree native to the Amazon rainforest.

Benefits: Rich in fatty acids and vitamin E, patauá oil deeply moisturizes dry, damaged hair while providing shine and softness. Combined with passion fruit (maracujá), it creates a powerful nourishing treatment.

Yes! Skala’s sulfate-free, paraben-free formulas are gentle on color-treated hair. The Divina Cor treatment cream is specifically formulated for colored hair maintenance.

All Skala products are safe for chemically treated hair including:

• Color-treated/dyed hair
• Relaxed/straightened hair
• Permed hair
• Bleached/highlighted hair

Yes! Skala proudly incorporates authentic Brazilian ingredients:

• Patauá Oil: Amazonian palm oil rich in nutrients
• Murumuru Butter: Amazon rainforest butter for deep conditioning
• Bacuri Butter: Brazilian fruit butter for repair
• Passion Fruit (Maracujá): Brazilian superfruit for moisture

We’re proud to bring Brazil’s natural beauty secrets to the world!

Brand Mission: “Beauty is for all” – Democratizing beauty through accessible pricing and high-quality formulations that meet the needs of diverse audiences, mainly hair types 3 and 4.

Brand Purpose: To bring beauty, care, and self-confidence to everyone at affordable prices, revolutionizing the market through the best value equation.

We believe no one should have to pay a premium to make a difference in the world. Read more about Our Story and Brazilian Hair Care traditions.

Grupo Skala (our parent company) operates on five core ethical pillars:

• Integrity: Transparent business practices and ethical conduct
• Transparency: Clear, honest communication with all stakeholders
• Respect: Valuing individual differences and promoting healthy environments
• Collaboration: Working together internally and with partners for quality results
• Sustainability: Environmental responsibility and social impact in all operations

Yes! Sustainability is one of our five core values. We’re committed to:

• Developing, producing, and distributing products in environmentally sustainable ways
• Respecting human rights and ensuring adequate working conditions
• Reducing environmental impact in all operations
• Contributing to a sustainable, just, equitable, and prosperous future
• 100% vegan formulations (no animal-derived ingredients since 2018)

We constantly seek ways to generate positive social and environmental impact.

Men: Absolutely! Hair care has no gender. Skala products work for anyone with the corresponding hair type. Many men with curly, coily, or textured hair love our Mais Cachos, Mais Crespos, and treatment creams.

Kids: Yes! We have a dedicated Skalinha Baby Line with:

• Glycerin Shampoo with Chamomile (tear-free formula)
• 100% vegan formulas
• Gentle compositions with natural ingredients
• Ophthalmologically and dermatologically tested

The Mais Cachinhos and Mais Crespinhos lines are also perfect for children’s textured hair.