Our Story
Where Brazilian innovation meets beauty for all. Discover how we turned sustainability into success, proving that 100% vegan, affordable Brazilian hair care can deliver professional results—trusted in 60+ countries worldwide.
Beauty for All Hair Types
Inspired by the rich diversity of Brazil, our products embrace and celebrate all hair types and styles—from wavy and curly hair (2A-3C) to super curly and coily hair (4A-4C). For us, diversity is the heart of true beauty. We want you to feel powerful and confident, knowing that beauty is in the details, in daily care, and in self-love.
At Skala, we believe that everyone deserves access to quality hair care that works. Born from Brazilian innovation and passion since 1986, we’ve made it our mission to prove that professional salon-quality results don’t require premium prices. Our “jeitinho brasileiro” (Brazilian way) combines time-tested natural botanical ingredients with modern science to create products that truly deliver.
Because beauty is, and always will be, for everyone. Find Skala products near you →
Powered by Innovation & Sustainability
At Skala, we’ve proven that quality doesn’t have to come at a high cost. While others saw sustainability as a challenge, we saw an opportunity—and turned it into a success story. Fueled by a passion for innovation, our team is constantly creating affordable, eco-friendly products that make a positive impact on the planet while providing professional results.
We’re committed to making a positive impact on the planet while providing value to our customers. Innovation isn’t just about new formulas—it’s about rethinking what’s possible when you combine Brazilian wisdom with modern hair care technology.
100% Vegan Hair Care, 0% Compromise
At Skala, we believe in beauty without compromise. That’s why our entire product line is 100% vegan and contains 0% animal-derived ingredients since 2018. We were Brazil’s first cruelty-free hair care brand since the 1990s. Our commitment to a cruelty-free world ensures that you can enjoy high-quality beauty products while staying true to your ethical values.
Every Skala product is formulated with plant-based ingredients that deliver professional results—proving that ethical beauty and effectiveness can go hand in hand. Learn about our vegan commitment →
What We Stand For
The core principles that drive Skala’s commitment to beauty for all
Beauty for All Hair Types
Embracing Brazil’s rich diversity, we celebrate all hair types and styles. Diversity is the heart of true beauty, and we want you to feel powerful and confident every day.
Innovation First
We’ve proven quality doesn’t require high costs. Constantly creating affordable, eco-friendly products that make a positive impact on the planet and your wallet.
100% Vegan
Beauty without compromise. Our entire product line contains 0% animal-derived ingredients. Cruelty-free products that let you stay true to your values.
Brazilian Heritage
Our “jeitinho brasileiro” combines traditional Amazonian ingredients with modern innovation. Authentic Brazilian hair care conquering the world.
Affordable Quality
Professional salon-quality results shouldn’t be a luxury. We make effective hair care accessible to everyone, proving affordability and excellence go together. Shop now →
Global Impact
Active in 60+ countries worldwide. While others saw challenges, we saw opportunities—turning sustainability into our success story.
Skala Worldwide
Our products are admired around the world and we’re currently active in more than 60 countries. Our “jeitinho brasileiro” is conquering the world!
Our Journey
Milestones that shaped Skala into the brand it is today
The Beginning
Skala was founded in Uberaba, Brazil with a simple mission: to create effective, affordable hair care using natural Brazilian ingredients that everyone could access.
Game-Changing Innovation
Pioneered the commercialization of treatment creams in 1kg packaging, forever changing how Brazilians care for their hair. The “cream bath” became a beauty ritual for millions.
Curly Hair Revolution
Launched our signature Mais Cachos and Mais Crespos lines, specifically designed for curly and coily hair types. The natural hair community embraced Skala, driving rapid growth.
100% Vegan Commitment
Made the groundbreaking decision to reformulate our entire product line to be 100% vegan and cruelty-free. Proved that ethical beauty doesn’t require premium pricing.
Global Expansion & Private Equity Investment
Advent International made a strategic investment in Skala, recognizing our 30% annual growth. Expanded manufacturing capacity and accelerated international presence to 60+ countries.
Today & Beyond
Continuing to innovate with new formulas, expanding our reach, and staying true to our commitment: effective, ethical, accessible hair care for everyone, everywhere.
Leadership & Vision
The experienced team driving Skala’s mission forward
Cyro Gazola
Seasoned industry executive with 30+ years of experience. Former President & CEO of Caloi. Leading Skala’s next chapter of growth and international expansion.
Maria Claudia Lacerda
Visionary co-founder who built Skala into a brand recognized for producing high-quality products with a dedicated customer base. Strategic advisor driving growth.
Antonio Sousa
Led Skala as CEO for 8 years, establishing brand recognition throughout Brazil and achieving 30% annual growth. Critical component to Skala’s success story.
Experience Skala Hair Care
Shop our complete collection of 100% vegan, cruelty-free Brazilian hair care products. Join millions who trust Skala for healthy, beautiful hair—from curly to coily, wavy to straight.